Tablet had a great article about the young Israeli soldiers have pushed older commanders into adopting a more aggressive social media strategy.
After the first night of Israeli airstrikes in Gaza, now almost a week ago, a photograph began circulating around Twitter of a grinning 11-month-old who had been killed by an Israeli missile that landed on his house. Within hours, Avital Leibovich, an Israeli Defense Forces spokeswoman, posted a reply of sorts: a photograph of another infant, this one an Israeli girl, wounded by a Hamas rocket in the southern town of Kiryat Malachi. It wasn’t the first skirmish of the virtual war being waged across social media networks by both the Israeli government and Hamas—the real-world hostilities were announced Nov. 14 by the IDF in atweet trumpeting the death of Hamas leader Ahmed Jabari—but it was an early indication of how the awful life-and-death stakes of war have been reduced to Internet fodder.
Read the article here.
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