Back in April, Ronn Torossian, CEO of 5WPR, posted a blog titled, Israel's Public Relations: As Ze'ev Jabotinsky Says The World Was Created By the Word.
Mr. Torossian points out that Israel's entire public relations budget for the U.S. is under $250K annually. He writes, "I believe Israel’s lack of financial investment in PR is a major mistake and Israel needs to invest in the PR battle as much as she does on the ground for military battle."I agree. I do not know of any effort by Israel to increase it's public relations efforts here in the US.
While the Ministry of Public Diplomacy and Diaspora Affairs created a website that has tips for presenting Israel outside of the country, I am not aware of any attempt to solicit advice from US public relations practitioners. You can read Mr. Torossian's blog by clicking here.
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